intellectual property attorneys
Specializing in global trade mark and brand protection
BRAND CLEARANCE & PROTECTION
TRADE MARK ENFORCEMENT
INFRINGEMENT ADVICE AND DISPUTE RESOLUTION
FAIR TRADING ACT & PASSING OFF
INTERNATIONAL IP PORTFOLIO MANAGEMENT
ENFORCEMENT OF INDUSTRIAL COPYRIGHT
A truly great business must have an enduring "moat" that protects excellent returns on invested capital....a formidable barrier such as a company..possessing a powerful world wide brand...is essential for sustained success"
~ Warren Buffet
“The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.”
~ Saul Bass
Alison MacKenzie has over 20 years experience in intellectual property. She has worked for leading firms in Australasia and the United Kingdom.
Alison has experience across the full intellectual property spectrum including trade marks, copyright, patents and designs.
She specialises in trade marks and branding issues, and industrial copyright, and provides general advice across other areas of intellectual property law.
A well regarded specialist in intellectual property, Alison has been recognised for her expertise in intellectual property law by Best Lawyers since 2020, New Zealand.
PROFESSIONAL QUALIFICATIONS & MEMBERSHIPS
• LLB, LLM (hons), BSc (Tech) comp. sci.
• Registered Trade Marks and Patent attorney (NZ & AU)
• Enrolled barrister & solicitor (NZ)
• Intellectual Property Society of New Zealand and Australia